Wim Crouwel

Wim Crouwel

I chose Wim Crouwel to base my artist inspiration on, he uses simplistic but modern designs.

This is the starting introduction to my written work.

CV Design

CV Design

I designed my CV in a minimalistic style. I wanted to demonstrate my digital skills and show that I can work with imagery in Photoshop, typographically from In-design and present all of this in Illustrator. 
My design uses neutral grey and browns as the main colours with the addition of vivid, bright red 
as an accent colour to make the CV stand out that little bit more. 

Whiskas Advertisement Poster

Whiskas Poster

One day brief on reinventing an advertising poster for 'Whiskas' cat food. After initial research
I decided to reinvent the poster by using the Cheshire Cat out of 'Alice in Wonderland'.

The character cat is one of the most iconic. I thought of bringing something people would relate
 too within my design. The type on the design 'Even the maddest of cats love Whiskas' relates to my illustration because the character was always seen as crazy or mad.

Volkswagen Magazine

Volkswagen Magazine

I had done a lot of research on magazines about the right colours, placement, consistency, illustrations, digital art and the type that goes in the magazine. I wanted to base my magazine on the manufacture Volkswagen and educate people on the brands history. I changed page colours and image sizing throughout so the audience could be interested continuously through the magazine. I created the advert on the third double page spread showing my skills in digital art. By using pale grey colours the magazine wasn't a basic white but was still bright and clean for the audience too read.

Dracula Book Cover and Poster

Dracula

My Dracula book cover uses an print from a lino-cut I made of an old church tower. I did a print because it gave a distort look to the design, and by using an angle on the cover makes the design seem that the page is looking up. I used a deep purple because its a bol colour that I experimented with behind the print. The purple is bold like the black background so it blends into the background on the edges attracting the audiences eyes too the centre of the image.

This is my poster design for the film Dracula, it follows on with the same print and colours the addition of type to the design. With the typography, I followed lines on the print with the edges of the sentences so it became a organised and flowing image reading from left too right. I took this into consideration because of the first impressions too the audience is very important, so this became a priority to make the design as easy too follow as possible

The Deer Hunter Film Cover and Poster

The Deer Hunter

I thought about the emotions and type of film 'The Deer Hunter' is and came up with the idea of pain and suffering. I have shown this through the use of screen-print with the rough edges. The spacing of the typography and the screen-print on the poster is very important as it centres the image and draws the eyes of the audience too the print alone with a smaller size type just underneath. I chose that image for my print because they scene with the most impact involves it so i was thinking about bringing the story too the design. 

I used a golden brown colour for the background to emulate the mud filled water in the film.

For the film cover design i thought about the gun and how too present differently, i thought of using shapes and paths to create the outline of a gun but to make it look like the audience is looking down the barrel of the gun. I used the same background colour and kept the same effect of making it look like a silhouette. I like the silhouette style, it adds space too the design. The typography on the cover and spine is the same as what is on the poster because i wanted too keep the two designs very similar.

Birmingham Library Poster

Birmingham Library

Made from many circular windows, each one attracts the audiences eyes too the building, I emulated the window pattern onto my design and add into the backgrounds of each one a picture of what it would be like looking through a window.

The main idea for the brief on the Birmingham Library was to create a poster that enticed people into visiting it. The area that stands out on the library is the windows on the sides. When designing the poster I thought of the colours that represent Birmingham the most which is blue such as the logos for the Birmingham City University and Birmingham Football Club, by adding these it adds many cultures in a community. I chose too present the design as a large, clean and spacious poster.